Lane HOME
FURNISHINGS
As the exclusive marketing agency of Jared Allen’s Homes for Wounded Warriors, Unrestricted had the opportunity to team with Lane Furniture® on a cause marketing promotion to benefit JAH4WW and increase sales and brand recognition for Lane. Unrestricted worked closely with both Lane and Jared Allen’s Homes for Wounded Warriors to create a campaign that closely matched their combined values, heritage, and support for the U.S. military.
Lane turned to Unrestricted to strategize, design, and implement an internal marketing campaign to build enthusiasm within the company and distributors alike about the newly formed partnership and product line.
Services provided
Strategy
Branding
Content
Graphic Design
Web
Social
Photo & Video
Apparel
SUCCESSES
The Valor ComfortKing® became Lane’s top seller! Approximately 4,000 recliners sold at $300 per chair. The success of the Valor ComfortKing® led to returning to Unrestricted to help release the “Victory” power recliner and the “Peace” sofa set.
